Off-page SEO techniques 2020- An Ultimate guide

Do you need to drive more traffic to your website? Chances are, you’ve already started optimizing on-page SEO elements like keywords, titles, and meta descriptions.

But here’s the truth:

Without implementing strong off-page SEO strategies, your search rankings will only go so far.

While on-site SEO focuses on technical optimization and content, off-site SEO is all about building authority, relevance, and trust—signals that Google heavily relies on to rank websites.

According to Moz, off-page SEO signals account for over 50% of Google’s ranking factors in 2025. So, let’s walk through the latest and most effective off-page SEO techniques to boost your search performance this year.

1. Article Submission on High-Authority Platforms

Article submission remains one of the most effective ways to increase visibility and backlinks.

Benefits of article submission:

• Gain high-quality backlinks to your site or blog

• Drive targeted traffic through informative and optimized content

• Boost domain authority in a cost-effective way

• Help search engines index your pages faster

• Establish brand credibility through content-rich posts

Tips for effective submissions:

• Write insightful, keyword-rich content

• Use clear headings, bullet points, and short paragraphs

• Choose relevant third-party sites with good authority (check domain authority with Moz)

• Avoid spammy sites or duplicate content

Recommended platforms: Medium, LinkedIn Articles, HubPages

2. Smart Directory Submissions

Though web directories are less popular among users today, search engines still crawl them for structured information. Submitting your website to reputable directories is a smart way to gain backlinks and improve visibility.

Why directory submissions work:

• Builds niche-relevant backlinks

• Improves local SEO

• Adds your site to searchable indexes

Tips:

• Avoid spam directories or irrelevant categories

• Use accurate business details

• Prefer manual submissions over automated tools

Try reputable sites like DMOZ Live or industry-specific directories.

3. Guest Blogging on Niche Platforms

Guest posting continues to be a top-ranking off-page tactic in 2025.

Why it matters:

• Gain exposure to new audiences

• Earn contextual backlinks

• Establish yourself as an industry expert

• Drive qualified referral traffic

Best practices:

• Choose niche-relevant, high-DA blogs

• Include natural backlinks in the content or author bio

• Avoid spammy anchor text

Use tools like Ahrefs or Ubersuggest to analyze the link profile of potential guest post platforms.

Learn how we help brands with guest blogging campaigns

4. Start an Email Marketing Campaign

Email marketing is still one of the highest-ROI marketing strategies and complements SEO by increasing content visibility.

Advantages:

• Send targeted traffic to your blog or website

• Share new blog posts or product updates

• Use CTAs to increase conversions and shares

Pro tips:

• Segment your audience

• Use email automation tools like Mailchimp or Sendinblue

• Optimize for mobile and personalization

Email Marketing Benchmarks 2025 – Statista

5. Blog Commenting for Engagement & Backlinks

Thoughtful blog comments can help you:

• Build relationships with influencers

• Get no-follow and sometimes do-follow links

• Encourage traffic through value-adding discussions

Do it right:

• Only comment on relevant, authoritative blogs

• Add genuine value to the discussion

• Include your name and website where allowed

Avoid spammy or generic comments like “Nice blog!”—Google penalizes low-quality backlinks.

6. Build Your Own Blog and Promote It

Having your own blog is foundational for off-site SEO.

Why you need it:

• Create link-worthy content

• Increase your website’s crawl rate

• Support internal linking and authority

Use platforms like WordPress or Ghost for blogging, and promote your posts on:

• Reddit

• Quora

• Pinterest

• Social bookmarking sites like Mix and Scoop.i

7. Submit Press Releases to Trusted News Sites

Press releases help you:

• Announce new products or events

• Gain media coverage and authority backlinks

• Improve brand awareness

Recent Tips:

• Include What, Who, Where, When, and How in your PR

• Add quotations and original data

• Use PR distribution sites like PR Newswire, Business Wire

Well-written PRs often get picked up by journalists and bloggers, amplifying your reach.

8. Invest in Video Marketing for Link Building

Video is now indispensable for SEO. In 2025, over 92% of global internet users consume video content weekly (Statista).

Off-page video SEO perks:

• Backlinks from video descriptions and embedded content

• Increased brand recall and engagement

• Better SERP visibility (thanks to YouTube snippets and rich results)

Distribute videos on:

• YouTube (use keyword-rich titles and descriptions)

• Vimeo

• Instagram Reels / TikTok for short-form content

Internal Link: Check how we integrate video into your digital strategy

Conclusion: Off-Page SEO in 2025 Is About Authority, Not Just Links

Off-site SEO in 2025 isn’t just about getting backlinks—it’s about building a credible online footprint that Google can trust.

So, take your SEO game beyond meta tags and focus on strategies that build brand mentions, traffic, engagement, and trust.

Ready to grow your online presence?
Hire our SEO experts today and unlock the full potential of modern off-page SEO.