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9 Best Free Keyword Research Tools to help your New Website in 2020

The keyword research process is evolving every year, as we feel the need to understand the user intent with keywords. We must develop web content with some familiar terms. We should have detailed insights on how potential customers are using those terms and how our keywords are relevant to the web content. Indeed, there is no shortcut to research keywords. However, free keyword research tools have simplified the way of finding the best terms.

What do you do with keyword research tools?

Using these tools, you can

  • Identify the most effective keywords, depending on your monthly searches, industry, and more.
  • Check out the competition level
  • Develop a content calendar with long-tail and short-tail keywords
  • Learn about the search volume of the chosen keywords.
  • Raise your website’s search engine rank

Have a view at the free keyword research tools

1. Google Keyword Planner

Google Keyword Planner

It is a favorite keyword research tool for many marketers, and we think it is the best choice while building a new site. However, it also works effectively for websites, growing and producing content regularly.

Simply enter the keyword into the search box, and find a clear, concise result. You will surely identify the gems for your website content. With the keyword list, the tool also gives information about

  • Competition
  • Average monthly searches
  • Suggested bids (for those who are using AdWords)

The best fact is that you can directly pull data from the target search engine- Google.

2. Keywordtool.ioGoogle Trends

It is daunting to find long-tail keywords manually. To overcome this challenge, you can rely on keywordtool.io. Available in free and premium versions, this tool presents you with three major features. You can

  • Find keywords
  • Make competitor analysis
  • Identify the search volume

However, the last two features are secured only for paid users. Besides, with keywordtool.io, you can target different search engines (Bing, YouTube, eBay, and Amazon) apart from Google.

Besides, it is easy to filter results by location, Google country domain, and language. Thus, keywordtool.io is the right choice to study keywords for an international marketing campaign.

3. Google Trends


Have you ever wondered how Google users are changing their search attitudes overtime? To learn it, Google Trends is the best option for you. The user-friendly tool gives you insights into media coverage of a topic and keyword popularity. Moreover, Google Trends enables you to compare the relative popularity level of different keywords. You will get useful information on regional variations and evaluate trends with the search volume for keywords.

In addition, with a set of relevant queries made by Google Trends, you will have better ideas for marketing strategies, content, and above keyword research. You can determine the keyword interests by region.

4. Soovle


Perhaps, you are familiar with Google’s auto-suggestion system for keyword generation and blog post titles. You will have that feature in Soovle, which automatically suggests keywords from Google, Wikipedia, and other search engines. By default, Google is the major source to dig out keywords. However, you may easily modify it based on your needs.

As a free tool, Soovle may not provide you with highly advanced search results. However, you will find a few valuable suggestions, which will be useful for your blog.

Furthermore, we think Soovle is best for testing out a number of keywords and identifying the result from every source.

5. WordStream


The free tool lets you see only the top 30 searches. From different perspectives, it is much similar to Google Keyword Planner. Like any other tool, you need to input the main word and find several keywords. To find the most accurate and powerful result for niche-based keywords, you can heavily rely on WordStream.

Note, you may share your email ID to get keywords directly to the inbox.

WordStream also has a PPC software helpful to generate PPC keywords. You will find a higher ROI and more traffic using the PPC keyword tool.

6. LSI Graph

LSI Graph

LSI Graph (Latent Semantic Indexing) is a free tool to find words semantically related to other phrases/words.

However, do not confuse them with keyword variations and synonyms. Instead, these are words that you can use while discussing a topic. For instance, LSI keywords for Apple are App Store, iPhones, and iTunes.

Besides, Google use LSI keywords to reduce ambiguity and increase relevance. LSI Graph uses a proprietary formula to identify the LSI keyword value. Also, you can pick key phrases with the incredible LSV and apply those words to the content, backlinks, and anchored text.

7. Ubersuggest


Originally launched as a tool for scraping Google Suggest terms, Ubersuggest is now a product of the entrepreneur, Neil Patel. The tool particularly works out the long-tail version of the phrase/word that you have entered.

You will have the relevant details from every keyword-

  • Monthly search volume
  • PPC competition
  • Average CPC
  • SEO competition

However, with the free version, you will have a daily search limit.

8. SEMrush


Although it is a premium tool, it gives you a limited free trial period. You can identify the keyword’s value and assess the competition level for that keyword. Besides, you will get different types of keyword tools with SEMrush.

Keyword Magic tool- It provides you with a database of more than 20 billion keywords presented in a user-friendly interface.

Keyword Gap- It enables you to compare your keyword profile to that of your competitors. You can identify potential opportunities to launch the SEO campaign.

Keyword Manager- You can analyze 1000 keywords at a time and find the strongest competitors for the chosen keyword.

9. Side-by-Side SEO Comparison Tool

The words and phrases inserted to the metadata tags, anchor text, and body text play a role in the SEO. Besides, this free tool helps you see the SEO content on two page URLs in a way the crawler sees it. You can review the following data in the source code on two webpages side-by-side.

  • Metadata tool- It reveals text in the meta description, meta tags, and title tag
  • On-page analysis- It displays keywords used on webpages and the linked content.
  • Headings- It shows words chosen for <h1> and <h2>
  • Link structure tool- It is for identifying the types and number of links.
  • Keyword density- It reveals statistical non-linked content.

To conclude, we need to say that the choice of the best keyword research tools can make a difference in your SEO results. You must not do any guesswork for keyword analysis. Free tools may have limited capabilities compared to the premium ones.

However, that is not to say that these free versions are of no use. To start the SEO campaign, it is better to try out these free tools. When you need a more complicated analysis, you can prefer the paid ones.

Rushabh Patel

Rushabh Patel is the Founder and CEO of Siddhi InfoSoft, a leading web and mobile app development company focused on creating experiences that connect, perform & inspire. We believe in delivering perfect business solutions by adopting the latest and trending technologies for web and app development projects.

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