Rushabh PatelNowadays, it’s evident that a strong SEO strategy is an essential part of digital marketing. Whether you’re promoting your products and services or showcasing your creative skills, SEO is key to your online visibility. When done right, SEO can attract a significant amount of organic traffic to your website or content.
To truly master the art of SEO, it’s wise to follow and learn from seasoned professionals. These SEO experts bring years of experience, insights, and strategies that can guide your efforts effectively.
Here are the most influential SEO experts you should follow to stay ahead of the curve:
1. Andy Drinkwater
If you’re looking for someone who excels in technical SEO and site audits, Andy Drinkwater is your go-to expert. Starting as a copywriter in the early 90s, he transitioned into SEO in 1999 and has become one of the most respected voices in the space.
“Internal linking is one of the most underrated yet powerful optimization techniques,” Andy often emphasizes.
🔗 Follow @iqseo on Twitter
🔗 Connect with Andy on LinkedIn
2. Dixon Jones
Dixon is the founder and brand ambassador of Majestic, one of the leading backlink analysis tools. A business coach and SEO consultant, Dixon became the first recipient of the UK Search Awards’ Lifetime Achievement Award.
His mantra: “Understand how Google works, and the rest follows.”
🔗 Follow @Dixon_Jones on Twitter
🔗 Connect with Dixon on LinkedIn
3. Kelsey Jones
Kelsey is a veteran SEO strategist and founder of Six Stories, a content and social media marketing agency. She’s also served as the Executive Editor at Search Engine Journal.
She loves how the SEO community feels like a “nerd collective” helping entrepreneurs succeed.
🔗 Follow @wonderwall7 on Twitter
🔗 Connect with Kelsey on LinkedIn
4. Cyrus Shepard
Cyrus is a well-known SEO educator and founder of Zippy, an SEO consultancy and software company. He previously worked at Moz and frequently speaks at major SEO events.
“In SEO, hard work always pays off, and it’s one of the most supportive communities online.”
🔗 Follow @CyrusShepard on Twitter
🔗 Connect with Cyrus on LinkedIn
5. Matt Cutts
A legendary figure in SEO, Matt Cutts is the former head of Google’s Webspam team. Although he left Google in 2016, his insights remain invaluable.
He’s helped countless site owners and webmasters improve rankings by understanding Google’s evolving algorithms.
🔗 Follow @mattcutts on Twitter
🔗 Connect with Matt on LinkedIn
6. Danny Sullivan
Often called the Godfather of SEO, Danny founded Search Engine Watch and Marketing Land. Since 1996, he’s been a pivotal figure in understanding and explaining how search engines work.
He currently works as Public Liaison for Search at Google.
🔗 Follow @dannysullivan on Twitter
🔗 Connect with Danny on LinkedIn
7. Brian Dean
The founder of Backlinko, Brian is regarded as one of the top link-building experts in the world. His guides are detailed, data-backed, and easy to follow. Backlinko has since been acquired by Semrush.
Subscribe to his newsletter for free SEO and traffic growth strategies.
🔗 Follow @backlinko on Twitter
🔗 Connect with Brian on LinkedIn
8. Eric Enge
Founder of Stone Temple Consulting, Eric co-authored The Art of SEO, one of the most comprehensive books on search engine optimization. He’s now part of Perficient Digital, offering strategic insights on content, links, and technical SEO.
He’s also a regular contributor to platforms like Moz, Search Engine Land, and Forbes.
🔗 Follow @stonetemple on Twitter
🔗 Connect with Eric on LinkedIn
9. Neil Patel
Entrepreneur, investor, and co-founder of tools like Crazy Egg, Ubersuggest, and Kissmetrics, Neil Patel is one of the most recognized names in the SEO world. He also runs an in-depth SEO Blog and a free SEO tool.
Named a Top 10 Marketer by Forbes, Neil offers both strategic and practical SEO advice.
🔗 Follow @neilpatel on Twitter
🔗 Connect with Neil on LinkedIn
10. Rand Fishkin
Founder of Moz and co-founder of SparkToro, Rand has significantly shaped modern SEO. His book Lost and Founder provides behind-the-scenes insights into startups and search.
His “Beginner’s Guide to SEO” is a staple learning resource, used by countless marketers worldwide.
🔗 Follow @randfish on Twitter
🔗 Connect with Rand on LinkedIn
11. Vanessa Fox
Vanessa is the creator of Google Webmaster Central (now Google Search Central) and CEO of Keylime Toolbox, an SEO software platform.
Her tools and insights help businesses get actionable search data to boost site performance.
🔗 Follow @vanessafox on Twitter
🔗 Connect with Vanessa on LinkedIn
Final Thoughts
SEO is no longer optional—it’s essential. Whether you’re a startup founder, marketer, or freelancer, following these experts can equip you with the knowledge, strategies, and tools to succeed.
Want more insights? Check out our related blog on mobile app development strategies
By staying updated with what the top SEO minds are sharing, you put yourself—and your business—a step ahead in the digital game.
