Rushabh PatelPlanning for an eCommerce website? Magento and Shopify are popular for doing the job. Before going any further, let us know in detail about Shopify and Magento. It will aid you to comprehend the matter precisely and consequently help you to choose the better one.
Magento, an eCommerce platform, allows online merchants to craft shopping cart system. The best part about Magento is that it will give full control of the content, look, and functionality.
On the other hand, Shopify is a subscription to a software service. It will offer you to create a website and utilize their shopping cart solution. This shopping cart solution will help you to manage, ship, and sell your products.
Now, we will discuss a bit more about eCommerce development with the help of Magento and Shopify.
Magento- how it helps in eCommerce development
At first, let us acknowledge the features of Magento. It will assist you in understanding this platform better. Also, it will help you to discuss with your Magento developer, before coming up with an eCommerce site for your business. So, here are the features that we are talking about.
- Analytics and reporting
It has integration with Google analytics and will provide you with numerous different reports.
- Product browsing
You can incorporate multiple images for the products. Besides, there are options for wish lists, extensive reviews, and several other things.
- Catalog browsing
When it comes to catalog browsing, Magento is the winner. It will offer you with product comparison, easy navigation, and advanced product filtering system.
- Catalog management
Catalog management is also up to the mark in the case of Magento. It will provide you with insight into several things. For example, with the help of Magento, you will get to know about different tax rates per location and inventory management. Besides, you can also get the information on batch import, and export of products.
- Customer accounts
Well, this feature is handy for customers. It will help the customers to track the history and the order status of the product. Other things that the customer can do are newsletter subscription, RSS feeds, and default billing.
- Customer service
The customer service features of Magento are also impressive. You can create contact us forms, customizable orders through email. Besides, you can easily track your orders and history.
- Order management
You can create orders with the help of the admin area. Besides, you can create numerous credit memos and invoice shipments. Moreover, you can also create the option of calling the call center.
- Payment
With Magento on your side, you can incorporate several payment methods. For example, you can include PayPal, Google Checkouts, and several other things.
Moreover, you can also include the option of money orders, as well as checks. Besides, you can encompass external payment methods like Cybersource, ePay, eWAY, and numerous others.
- Shipping
Shipping is another feature that you can include with the Help of Magento. The best part is that you can do the ship in multiple addresses. Besides, it also supports UPS, UPS XML (account rates), FedEx (account rates), DHL, and USPS.
- Search Engine optimization
It is 100% search engine friendly. Besides, it also supports the Google Site map.
- International support
Another forte of Magento is that it supports a lot of foreign languages. Moreover, there are plenty of countries where you can make use of Magento.
- Marketing Promotions and Tools
You can include coupons, different promotional options, and discounts, with the help of Magento.
- Site Management
Well, to be precise, you can take control over each and everything on your site. You can create multiple websites, multiple languages, customization, and numerous other things.
What are the Pros and cons of Magento?
You must also discuss the pros and cons of Magento with the Magento Development Company before going ahead with the eCommerce development.
You must also discuss the pros and cons of Magento with the Magento Development Company before going ahead with the eCommerce development.
Pros
- It is pretty flexible. To be precise, one can modify the source code according to his or her preference while using the Magento.
- It comprises of plenty of features that most of the other platforms don’t have.
- Besides, Magento has a massive community of users.
- Another impressive part about Magento is that it is entirely mobile-friendly.
Cons
- Magento is a bit expensive compared to other platforms.
- Not many developers are working on it.
- Moreover, it takes a lot of time.
Furthermore, you must hire a reliable Magento Development Services provider to ensure the desired result while developing your eCommerce site.
Shopify and how it works
Now, it is time to discuss Shopify. Well, considering the features of Shopify, will help you to comprehend the purpose of it. So, here are the highlights of Shopify that you must know.
You will find more than 70 professional themes on this platform. It is specially crafted for mobile commerce. Besides, it has the feature of a full blogging platform and allows you to customize your online store and branding of your products. Also, it will allow you to choose your domain name. Besides, while using Shopify, you will get a chance to work with professionals.
Furthermore, you will also find social media integration in Shopify. Also, you will get the option to translate in more than 50 languages. It also allows incorporating gift cards in your shop. Moreover, the option of search engine optimization is also there.
So, these are the features that Shopify will provide. Well, unlike Magento, Shopify is not an eCommerce development platform. It is a subscription to software, which will serve the purpose of creating an eCommerce site for you. One of the best parts of Shopify is that you don’t have to give much effort.
What are the Pros and cons of Shopify?
Pros
- It is a fully hosted software. Therefore, you can understand that you don’t have to worry about its server maintenance as well as its cost.
- Well, you will witness that there are plenty of Shopify partners. The best part is that all those partners can help you whenever you need it.
- The community of Shopify is pretty engaged. So, you can come into contact with them whenever you want. They will help you in case if you go through some problems regarding Shopify.
- Well, the best part about Shopify is that it supports multi-channel retailing. And that signifies the fact that it will serve the purpose of online, offline as well as social platforms.
Cons
- There are no free plans available for Shopify.
- Well, there are no B2B facilities in this software.
- The customization options are pretty limited in the case of Shopify. Moreover, the platform capabilities are also confined. To be precise, they are not up to the mark.
Therefore, here are everything that you need to know about Magento and Shopify. Now, you have to decide which one you will choose. Well, try to acknowledge your requirements first, and after that, make the decision.
