In this smartphone era, amongst all the marketing platforms, the digital platform is the most comprehensive one for any business to cater to target customers. So, you must include digital marketing in your marketing strategy to grow your business. To get the best results, you should check some of the top digital marketing trends that are prevalent in 2020.
1. Decide the target market
Business organizations are trying to figure out how to bring their social media followers to their online store for a long time. The primary purpose of social commerce is to make customers buy products directly through social media posts or ads. To be precise, this type of marketing is not new to the market. But since Instagram launched the feature of ‘Instagram checkout’ in 2019, this form of marketing is reaching new heights.
And why shouldn’t they? If you can look at this feature, you will understand that it is one of the convenient ways to buy products. The main goal behind this marketing strategy was to lessen the steps of buying products. Also, if someone is buying the product directly from social media, it will decrease the rate of sales abandonment.
2. Direct messaging for digital marketing
Direct messaging is also amongst the best digital marketing trends in 2020. Therefore, you should also take it into account. It can help you to get a bit personal with the customer, and consequently help you to gain their trust. Besides, it can convey to the customers that you care for them. There are numerous messaging mobile apps like Whatsapp, Facebook messenger, and Viber, which will help you to get in touch with your potential customers. Apart from that, you can also go for private messages through social media platforms like Twitter, Instagram, and more.
There are multiple things that you can accomplish through a direct message to customers. The most significant thing that will happen is that it will strengthen your relationship with your target customer. Also, it will be easier for customers to lodge complaints and placing sales orders. Well, if you want this technique to work best, you should encourage your customers to message you directly. You can also allure them by offering attractive offers and incentives through direct messages.
Now, let us comprehend who are micro-influencers. Well, micro-influencers are medium-sized influencers. The finest part about them is that they are popular enough to influence a lot of people. Also, they are in touch with the fans. Besides, compared to the big influencers, they have a better engagement rate.
Influencer marketing is one of the top marketing trends for a few years now. To be specific, it became so successful that the big influencers are using it as a commodity. You can no more send free samples to review it for you. Instead, they want payment for doing so. To get in touch with them, you have to pay a considerable amount of money. So, if you think that your budget is not compatible with the remuneration of the influencers, you can check the micro-influencers.
There are a lot of small or medium-scale influencers who can help you out. So, if you can get in touch with any of them, it will help you to enhance your business.
4. Interactive as well as polished emails
Still today, email is one of the most potent tools of marketing. Let us provide you with data to validate our statement further. As of February 2019, the ROI of email marketing is 3200%. Therefore, you can acknowledge that it is a pretty, reliable tool. However, various experts are claiming that the number is getting stagnant, or it is slowing down. So, instead of avoiding this form of digital marketing, marketers are presenting it with new ideas. Also, they are offering it more creatively.
In recent days, you will notice that the customers are declining the plain-text emails as well as newsletters. So, instead of plain-text emails, the marketers are sending pixel-perfect and gorgeous emails. And that looks like it came out directly from a web designer’s portfolio.
So, in 2020, if you are sending emails to your customers, it should be well crafted and attractive. Moreover, now you can incorporate clickable buttons and other interactions in your emails. Thus, the best thing that you can do is to discuss this with your digital marketing company.
5. Sentiment analysis
Most of the organizations are trying to find out what customers think. And to do that, they are taking help from machine learning technology. And the best part is, we are making a lot of progress in it. Well, sentiment analysis is one of the ways to comprehend the emotions of a customer when they are using a service. The same thing goes when they are buying some products. Most of the time, experts handle the platform of social media to do their sentiment analysis. Online review posts are not always up to the mark when it comes to sentiment analysis.
Whenever an expert is using this sentiment analysis, he or she is using the data collecting tools. They are also using algorithms to comprehend the online responses to your new brand. It will help you to evaluate the responses and use those insights to incorporate into your marketing.
Moreover, there are numerous sentiment analysis tools that you can check. Those tools will reveal the reactions of the customers about your brand. Also, it will assist you to better your brand by providing you with useful insights.
6. Programmatic advertisement
Here, you have to send robots to do this job for you. Machine learning algorithms and AI will help you to do your job efficiently. Also, it will serve your purpose in optimizing your online campaigns. You can do multiple things with the help of this digital marketing strategy.
For instance, you can do ad replacements, performance tracking, media buying, as well as customer targeting. You don’t have to take much pressure as your software will do all these things for you. Besides, it will not only provide you with a better result, but it will also help you to save a lot of time.
You can opt for several tools like Adobe marketing cloud and others. This software will help you to comprehend the landscape of the online advertisement. Moreover, you have to understand that real-time bidding is one of the toughest things to do. It is stressful, as well as time-consuming. So, it will be a better option if you let your software do the work for you.
Thus, you can check these digital marketing trends. It can help you to grow your business and reach your target customers efficiently. Consequently, it can increase your business revenue and brand reputation.