BigCommerce Tips & Tricks To Boost Your Conversion Rate

Owning a high-performing eCommerce website is like owning a luxury car—sleek, impressive, and built to turn heads. But without a powerful engine under the hood, it won’t get far. The same applies to your BigCommerce store. If you’re not actively working on boosting your conversion rate, your site may look great—but you’ll struggle to turn visitors into customers.

In 2025, consumers are savvier than ever. They expect speed, personalization, convenience, and trust at every click. BigCommerce already provides a powerful framework for managing online stores, but you need to tune it continuously to get the most out of it.

Here are 12 actionable BigCommerce tips and tricks that will help boost your conversion rate this year—whether you run a print-on-demand business or manage a multi-category store.

1. Regularly Update Your Inventory

Keeping your website content fresh is a crucial signal to both your customers and search engines. A constantly updated product catalog tells shoppers that your store is active, relevant, and trustworthy.

• Highlight “New Arrivals” with badges or homepage banners.

• Move discontinued or overstock items to a clearance or sale section.

• Use low-stock indicators to drive urgency and prompt action.

Remember, a cluttered store can cause decision fatigue. Curate your collection and guide users to trending or high-margin products.

2. Recover Abandoned Carts with Automation

The average cart abandonment rate across eCommerce stores is nearly 70%. That’s a lot of missed opportunities.

With BigCommerce, you can set up automated emails that nudge users to complete their purchases. For best results:

• Trigger emails within 1–3 hours of abandonment.

• Offer a limited-time discount code or free shipping.

• Include visuals of the abandoned items and direct links back to the cart.

Want to get even better at this? According to Baymard Institute, improving checkout usability can recover 35% of lost sales—a stat worth acting on.

3. Optimize Paid Advertising with Precision

Running ads without optimization is like pouring water into a leaky bucket. Leverage BigCommerce-compatible ad tools and integrations to refine your targeting:

• Use Facebook Pixel and Google Ads Conversion Tracking to measure ROI.

• Retarget visitors who browsed but didn’t buy.

• Create lookalike audiences based on your most profitable customers.

Don’t forget to connect your store with ad platforms through tools available in the BigCommerce App Marketplace

4. Improve Meta Descriptions, Tags & On-Page SEO

You’ve got 160 characters to convince someone on Google to click your link. Make it count!

• Refresh meta descriptions with keyword-rich, benefit-driven text.

• Use structured data and product schema markup to improve search visibility.

• Make sure every product page includes a compelling H1 title, readable descriptions, and original content (not copied from suppliers).

Search engines will reward your efforts with better visibility, especially for long-tail product searches.

5. Simplify the Checkout Experience

The fewer steps a customer must take to make a purchase, the higher your conversion rate. In 2025, simplicity equals sales.

• Enable guest checkout.

• Integrate wallets like Apple Pay, Google Pay, and Shop Pay.

• Show shipping costs and delivery timelines early—no surprises!

Test your checkout experience on both desktop and mobile to ensure frictionless flow.

6. Offer Free Shipping—But Make It Strategic

Free shipping remains one of the top motivators for online shoppers. Offer it strategically:

• Use tiered thresholds (e.g., “Free shipping on orders above $75”) to increase Average Order Value (AOV).

• Promote free shipping with sitewide banners.

• Use geo-targeted offers for domestic orders to cut costs.

Want to maintain profit margins? Build shipping into your product pricing for certain categories.

7. Use Time-Limited Coupons

Everyone loves a good deal—but it’s urgency that converts.

• Display coupon codes on pop-ups, banners, or exit-intent modals.

• Send exclusive promo codes to email subscribers or loyalty program members.

• Add a countdown timer to your homepage or cart page to trigger FOMO (fear of missing out).

Pro tip: Create urgency without sounding pushy by using friendly messaging like “You deserve this treat—15% off today only!”

8. Showcase Customer Reviews and Ratings

Social proof is one of the most powerful psychological triggers in eCommerce. Nearly 90% of customers read reviews before making a purchase.

• Display star ratings and testimonials on product pages, homepages, and landing pages.

• Use tools like Yotpo or Judge.me to collect and moderate reviews.

• Enable filters (e.g., “Most Helpful” or “Verified Buyer”) to add trust and relevance.

Encourage your satisfied customers to leave reviews post-purchase via automated emails.

9. Conduct A/B Testing for Key Elements

Don’t rely on guesswork. Test everything—headlines, button colors, CTA text, product images, etc.

• Use Google Optimize or BigCommerce-compatible A/B testing tools.

• Test only one change at a time for accurate results.

• Focus on elements that directly affect conversion: CTAs, page layouts, and offer placements.

Record your findings and apply the learnings across other product or category pages.

10. Optimize for Mobile-First Shopping

Mobile traffic accounts for over 70% of eCommerce visits today. If your site isn’t optimized for mobile, you’re leaving money on the table.

• Use responsive design with quick-loading images.

• Keep navigation simple with sticky menus and collapsible categories.

• Ensure all buttons and form fields are thumb-friendly.

BigCommerce themes are mobile-optimized by default, but periodic reviews and manual testing are essential—especially after updates or new feature rollouts.

11. Use Social Proof & User-Generated Content

Trust is currency online. Beyond reviews, you can build credibility through:

• Customer photos and unboxing videos on product pages.

• Embedding real-time purchase notifications (“Jessica just bought this 2 minutes ago!”).

• Showcasing influencer partnerships and media mentions.

Make sure your social feeds are integrated into your homepage or product pages—especially if you’re targeting Gen Z shoppers.

12. Analyze Performance Metrics & Iterate

You can’t improve what you don’t measure. Regularly analyze your:

• Conversion Rate

• Cart Abandonment Rate

• Traffic Sources

• Exit Pages

• Average Order Value (AOV)

BigCommerce provides a built-in dashboard, but for deeper insights, integrate with Google Analytics 4 and heatmap tools like Hotjar.

By continuously measuring and adapting, your conversion strategy becomes data-driven—not gut-driven.

Ready to Scale Your BigCommerce Store?

CRO isn’t a one-time activity—it’s a long-term investment. Whether you’re a startup or scaling an established business, the strategies above will help you turn more browsers into buyers, increase your ROI, and future-proof your BigCommerce store for growth in 2025.

Need expert help? Explore our full suite of BigCommerce development services or get in touch with our team to audit your store’s conversion strategy.