Rushabh PatelWell, if you are planning to come with your own website or online marketing site, then a landing page is the most significant aspect. It doesn’t matter if you craft the PPC ads entirely. If your landing page is not up to the mark, it will make your business suffer. You have to make sure that your landing page is flawless and alluring to your customers.
There are several ways by which you can make your landing page attractive. One of the best things that you can do is to consult with your UI UX developer. Doing this before coming up with the page will help you a lot. So, here are some essential tips that you can follow if you want to craft an appealing landing page.
1. The design of the landing page should be clean and organized
It is one of the essential tips that you should keep in mind. The structure, look, and the feel of the page plays a vital role in attracting people. To be precise, it will bring conversions to your brand. You have to make sure that the landing page should be easy-to-navigate.
Or else, there is a possibility that your potential customers will go away from your website. Consequently, you cannot enjoy any conversions. Also, there are numerous elements that you can incorporate in your landing pages like filling out a form, making a purchase and several other things.
2. Have a minimalistic approach towards your landing page
Another thing that you have to make sure that the landing page is clean. If there are any distractions on the page, there is a possibility that you will lose your potential customers. Well, you have to understand that too much information can overwhelm the users. They will feel bored and will go back from the page.
Try to incorporate the necessary things instead of the extra elements. Project the critical information on the landing page that the customers should know. It will help them to get a clear idea about your website as well as your brand. In this regard, you must look for a company that provides UI UX development services for designing the landing page of your website.
3. Utilize header to present your best offers
Whenever you are discussing the landing page with the UI UX designer, make sure to raise this point. You have to use the headers to broadcast your most exceptional offers. To be precise, you have to make people understand the value of your offers.
Incorporating headers and sub-headers promotes the values of your products. If you can include these things, it will attract more and more customers towards your brand. You have to comprehend the fact that you will not get more than 8 seconds to convert a customer. So, it is one of the effective techniques to convince your customers.
4. Include trust signals
Including trust signals is one of the most important things to do. Trust signals are a sign that you have a useful landing page. These trust signals enhance the trust factor of a brand. To be precise, the potential customers will trust your brand before the conversion.
Now, what is a trust signal? Well, there are two forms of trust signals. The first one comes in the form of testimonials. Another form of trust signal is trust badges. Most of the time, the trust badges show the brands, which worked with you in the past. It signifies that your brand is trustworthy, and you have the required skills.
5. Mobile-friendly
Well, we all know that people use mobiles more compared to computers nowadays. Most of the time, they do all the online activities through their smartphones. Therefore, it is essential to make your page mobile-friendly. According to some studies and observations, building your landing page mobile-friendly will double up your conversions.
Therefore, you can comprehend the significance of it. Make sure that the page is easy-to-navigate, ultra clickable and fast loading. Or else, maybe the users will find your page annoying. And as a result of that, you will lose a lot of potential customers. Besides, take care of the design of your landing page.
6. Include shorter forms
We know that you must collect the data from your customers. Well, it is one of the significant steps if you are about to do online marketing. Collecting the data will help you to come up with better strategies. Also, you will be able to craft your approach according to the preference of the customers.
However, you have to ensure that the forms are short. Or else, the users will not even bother to fill up your styles. You have to make not to make the landing page claustrophobic. Try to contain the required information and avoid over-stuffing. Well, keep in mind that you can ask for the additional information on the thanking page.
7. Customize your landing page
Yes, you heard it right. Customizing your landing page is one of the best things that you can do. Well, whenever you are presenting your best offers, you will get a response from mixed crowds. Therefore, what you can do is to customize your landing page according to the preference of the audience.
The best part about this step is that it will increase the convenience of the customers. Also, it will attract more potential customers towards your site. You have to understand that landing your page through social media sites and PPC are different things. So, try to customize your page to witness more conversions.
8. Compatibility with the PPC ads
Well, several fake PPC ads don’t meet with the promise, when they land on the landing page. So, make sure that your landing page is conveying the same sign as the PPC ads. Or else, your customers will lose the trust of your brand.
To show the consistency, you can repeat the same language and the key phrases. It will assure the visitors that they are on the right path. Also, if your PPC is about sleeping bags, do not take the visitor to the camping section of the site. Try to match the user’s preference as much as possible.
9. Testing
It is the final tip that you have to follow. Well, testing is one of the vital things. After trial, you will be able to comprehend the efficiency of your landing page. You have to make sure that you are testing it several times. Or else, you cannot be able to comprehend whether the page is up to the mark or not.
Also, the tracking results are significant. It will help you to acknowledge your flaws and come up with solutions to remove the defects.
So, these are some of the tricks that you can follow to make your landing page attractive. Also, you will witness conversions if you follow these tips.
