6 Tips to Increase Social Media Traffic in 2020

In today’s hyperconnected world, digital marketing has become the cornerstone of business growth. With billions of people spending time online, especially on social media platforms, businesses now have unprecedented opportunities to build brand awareness, engage audiences, and drive conversions.

If you’re planning to start a new business or looking to scale your existing one, investing in digital marketing is no longer optional—it’s essential. One of the most powerful arms of digital marketing is social media marketing. When done right, it can bring massive traffic, improve brand trust, and increase sales.

So, how do you drive more traffic to your social media platforms in 2025? Here are six powerful, up-to-date strategies that will help you boost your visibility and engagement.

1. Inspire with High-Quality, Scroll-Stopping Visuals

Visual content is still king in 2025—and its impact continues to grow. Today’s audiences prefer visuals over text more than ever, and platforms like Instagram, Pinterest, TikTok, and LinkedIn thrive on visual storytelling.

• Why it works: Studies have consistently shown that visual content increases engagement by over 650% compared to text-only posts. Also, product videos and well-designed graphics increase buyer confidence and influence decision-making by over 85%.
• What to do:
  • Use a mix of videos, carousels, infographics, and interactive visuals.
  • Focus on Reels and short-form videos, which are prioritized by most algorithms in 2025.
  • Make your visuals mobile-optimized, with bold text, strong color contrast, and clear branding.
  • Don’t just post randomly—tell a story. Each post should guide the viewer from curiosity to clarity.

Platforms like Instagram Threads and LinkedIn AI-powered carousels are gaining traction—explore these new formats to stay ahead of the curve.

2. Enable One-Click Sharing & Mobile Optimization

Today, over 92% of social media users access content through their smartphones. If your content isn’t optimized for mobile, you’re losing out on a major chunk of potential traffic.

• Add social sharing buttons: Whether on blogs, landing pages, or email newsletters, make sure your content can be shared in one click. Use tools like ShareThis, AddToAny, or native sharing options.
• Simplify the process: Don’t make users work hard. Avoid long captions, reduce load times, and ensure that everything from videos to buttons works seamlessly on all devices.
• Bonus tip: Use UTM parameters to track the effectiveness of your shares and analyze which platforms are driving the most traffic.

Remember: easy sharing = wider reach.

3. Use Advanced SEO Techniques to Amplify Your Reach

Search Engine Optimization (SEO) isn’t just for websites anymore. With the rise of social search (people searching for information on Instagram, TikTok, and LinkedIn), optimizing your content for these platforms is crucial.

• Use relevant hashtags and keywords: Use tools like KeywordTool.io, Ubersuggest, or TikTok SEO tools to identify trending keywords in your niche.
• Update your bio and captions: Make them keyword-rich, clear, and value-driven. Social media platforms now factor in profile keywords in search results.
• Add alt text and closed captions: Platforms like Instagram and LinkedIn allow you to add descriptive text to images and videos. This is not only inclusive but also SEO-friendly.
• Cross-post with intent: Make sure your content on Instagram links to your blog, and your blog links back to your Facebook or YouTube. This interlinking boosts your overall discoverability.

SEO and social media together create a powerful marketing flywheel—don’t ignore either.

4. Be Consistent and Let Data Lead the Way

Consistency is more important than ever in 2025’s fast-paced digital space. But more than just frequency, it’s about strategic timing and content planning.

• Use social media scheduling tools like Buffer, Hootsuite, Later, or Meta Business Suite to plan your posts in advance.
• Craft a monthly content calendar. Map out posts based on trends, holidays, product launches, and user behavior.
• Leverage platform analytics to post at peak engagement hours. For example:
  • Instagram: 9 AM–11 AM (weekday mornings)
  • LinkedIn: 8 AM–10 AM & 5 PM (Tues–Thurs)
  • TikTok: 6 PM–9 PM (daily)
• Repurpose top-performing content: Turn blog posts into carousels, webinars into Reels, and testimonials into story highlights.

Following data-driven insights lets you maximize your reach with minimum effort.

5. Engage with Your Audience (Not Just Post)

Social media is not a billboard—it’s a conversation. Engagement is the new currency in 2025. If you’re only posting content but not interacting, you’re missing half the point.

• Respond to comments and DMs within 24 hours. Platforms reward responsiveness with higher visibility.
• Use polls, Q&As, quizzes, and “Ask Me Anything” sessions to encourage interaction.
• Share user-generated content (UGC). When followers tag you or talk about your brand, repost it with credit. It builds trust and fosters community.
• Host live streams, even if it’s just a 10-minute update or behind-the-scenes view. Real-time interaction creates a loyal audience.

When people feel seen and heard, they become your brand advocates—and they bring traffic with them.

6. Leverage Paid Promotions & Influencer Collaborations

Organic growth is powerful, but pairing it with paid efforts and collaborations can accelerate your reach dramatically.

• Use Meta Ads, LinkedIn Ads, or TikTok Boosts to promote your best-performing posts. Even a small budget can expand your audience.
• Retarget website visitors and social engagers with customized offers using retargeting pixels.
• Collaborate with micro-influencers in your niche. In 2025, influencer marketing is more about authenticity than follower count. Micro-influencers (5k–50k followers) often have better engagement than mega-influencers.
• Try affiliate programs for your top customers. Let them share your content and earn commission when their traffic converts.

Combining organic, paid, and collaborative marketing gives your brand 360° visibility.

Final Thoughts

In 2025, social media traffic isn’t just about reach—it’s about relevance, resonance, and relationship-building. With the constant evolution of algorithms, formats, and user behaviors, brands must stay agile, creative, and informed.

By implementing these six steps—visual storytelling, mobile optimization, SEO, consistency, engagement, and paid strategies—you’ll not only increase your social media traffic but also build a powerful, future-ready digital presence.

So, whether you’re just starting out or looking to scale, digital marketing isn’t just the future—it’s the now. Start showing up smartly, and let your brand do the talking.