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How to develop a grocery app to reach customers in the COVID-19 pandemic?

COVID-19 has turned out to be a global pandemic, pushing shoppers to online platforms. As we are now in a lockdown mode, we find local stores remaining opened for limited hours. Also, Government authorities of most of the countries have taken strict measures to prevent citizens from coming out of their houses. To break the chain of potential virus spread, customers now prefer staying indoors. As consumers can never avoid buying their basic essentials, they are can buy them online. Lots of grocery businesses have found a spike in the number of downloads of their grocery app.

Thus, it is the right time for you to build an app and let your customers avoid the risk of being infected. Well, how will you develop the best app for your grocery store?

You can hire a team of professional developers and programmers from a mobile app development company. They will create a unique app by integrating the best features. You can start thinking of your grocery delivery process, and developers manage your app development process.

Types of grocery app

You need to chalk out how you are going to help your customers during this coronavirus pandemic with the help of an app. Moreover, certified programmers can create grocery mobile apps in different categories like-

  • Aggregator app

You can list out the available grocery stores in the nearby sites of your app users. Thus, customers get an opportunity of placing their orders from their favorite grocery shops.
The app technology establishes a connection of the store to customers. As one of the aggregators, you have the responsibility of managing the stores’ menus without engaging yourself in the delivery process.

  • Single e-store

When you have a grocery business, you can create a personalized store to draw customers to your shopping platforms. Besides, from your panel, you need to manage grocery product lists, collect payments, and make a delivery team that is going to serve your customers.

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Features that you must include in your grocery app

Your direct-to-door delivery services can attract lots of customers who are presently leading a life of uncertainty and fear due to the coronavirus epidemic. Your functional grocery-shopping portal will prove your concern about the comfort of your customers. Moreover, a mobile-friendly virtual platform ensures a personalized and empathetic communication. It prevents COVID-19 from hampering your day-to-day operations. Hence, you can retain your customers’ trust during this self-lockdown period.

Before the breakdown of a pandemic, the online shopping trend has been popular mainly for the young group of customers. However, the present situation proves that age is now not a factor to find the target visitors to your store. The most important fact is-

Novice users will keep on browsing interface until they have found a user-friendly app to shop for grocery items. Hence, you must integrate the features that will prevent users from uninstalling the app.

App registration process- It must not be confusing

To place orders for foods and other necessities, your app users need to create an account with a registration process. Make sure that you have not annoyed your customers with a long registration process. For instance, one of the easiest ways is to allow them to log into your app through the social platform.

Surely, 24-hours’ confinement has resulted in a temporary escape from a busy lifestyle. However, it never means that shoppers have the patience to go through different steps for registration.

List your products- Make your app look authentic

A full shutdown of physical stores has brought you an opportunity to grab new customers to your online grocery store. Thus, your app design must reflect the reliability of your shop.
The way you are listing your products can affect the impression of your customers. While displaying products and sub-products, you must maintain clarity.

As it is a grocery store, it may include edible products. Write down a detailed description of every product to remove queries of your online shoppers. When you have hired developers for full-fledged grocery app development, you can make out answers to some questions.

  • Does my app help customers to browse groceries by categories?
  • Can my customers add products to their digital shopping cart?
  • Do the 3D products look real?

A quick view of the shopping list

Some potential buyers take time for browsing through your product list. Their intention is not to buy products instantly. However, they love saving the necessary items to purchase them later. Let your buyers create a Favorite List. At any time, they can access this list and buy those products.

Add a feature for reorder

Consumers in most of the corona-affected cities have started stocking up on their staple items, packaged food cooking oils, and other things. They think that the government can intensify its measures in the coming days to fight against the virus outbreak.

Thus, there is a chance of customers ordering their essentials repeatedly from your store. So, make this repeated order process easy with your grocery store app. When customers have already placed their first order, your app needs to record them.

Hence, for the subsequent purchases, customers can click one button and place the order without browsing for products.

Search feature- Faceted search

It is the core feature to ensure convenience to your grocery mobile app users. Add different types of filters to make the operation easier.

One of the trends of eCommerce apps is to insert the faceted search feature. It helps in narrowing down the choices searched by customers. Thus, your app users have to input the keywords and the auto-suggest system of your store will minimize their effort.

Push notifications to notify buyers about discount deals

Without a service or product, you can never gain the loyalty of your customers. To convert a new app user into a regular customer, you must embed the feature of push notification into your app.

Moreover, with mobile alerts and push notifications, you may send the latest information on the coupon offers and special deals. Besides, customers love getting rewards from their stores. The push notification enables you to get a chance to prove the trustworthiness of your business.

You think that new customers in your store are obliged to buy online during this pandemic. However, with your consistent service, you may find a permanent shift of those shoppers to your digital store. That is why you must give the best treatment to these shoppers.

Order tracking system

While tracking the order processing and delivery process, customers can confirm that your team is working for them. Hire a mobile app developer to add an innovative feature that helps with real-time tracking of the order status.

Multiple payment modes- Which one is best to minimize virus transmission?

Buying groceries is one of the daily tasks in our lives. Thus, your technologically advanced grocery-shopping app must have more than one payment option. New customers who do not know your service status may prefer the COD option.

However, as per the scientific study of researchers, cash or currency notes increase the risk of spreading the coronavirus. So, to encourage your customers for online payment, you can offer discounts for those who use digital wallets, net banking, and other features.

COVID-19 has disrupted normal business activities. Still, you can manage this situation by creating apps for your business. As an experienced team of app developers, we understand your needs better than anyone else. Let’s discuss you ecommerce app. Contact us

Rushabh Patel

Rushabh Patel

Rushabh Patel is the Founder and CEO of Siddhi InfoSoft, a leading web and mobile app development company focused on creating experiences that connect, perform & inspire. We believe in delivering perfect business solutions by adopting the latest and trending technologies for web and app development projects.

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