21st century has become an epitome of stress & anxiety amongst people due to the present lifestyle and also the increased use of social media apps. Besides, presently, the COVID-19 pandemic has increased the level of stress among many citizens. With each passing day, the intensity of stress is increasing too. So, to reduce the impact of the stress in our life, mindfulness and meditation are imperative. Consequently, a lot of people are turning towards work-outs, yoga, physical activities and also started using meditation apps.
For instance, the Calm app helps users to meditate. The valuation of the Calm app was $189.64million in 2018 and is expected to grow at a CAGR of 41% every year. Moreover, the top 10 meditation apps have earned $195 million in 2019, which is 52% more as compared to 2018. Thus, you can estimate the scope of such apps. So, if you are endeavoring to launch a meditation app like Calm and Headspace, you can consider it to be a good idea. It is the right time when you must come with an app like that. If your app is up to the mark, a considerable amount of people will install your app.
So, here are some of the steps that you need to keep in mind that can help you develop an app like Calm and Headspace.
Be clear about your meditation app idea
It is the fundamental thing that you need to consider. It is very important to chalk out the idea before starting your project. It will help you to visualize your app so that you can work accordingly. Besides, if you have a clear idea about your app, it will be easier for you to discuss it with the developers of a professional app development company.
You have to understand that there are various types of meditation apps like meditation music app, mental health tracker app, breathe meditation app, and many more. You have to choose the one according to your preference. In case if you have something unique in your mind, you can go for that too.
MVP (Model View Presenter) model will help you to grow your meditation app
Opting for the MVP model is a vital part of the process. It will help you to validate your concept of meditation app development. One of the impressive features of this model is that it can help you to save money. In addition, it will allow you to assess the behavior of your users. Once you comprehend the using pattern of your users, it will be easier for you to incorporate the required features.
Also, you can add the most popular features in your app during the second phase of development. Here are some of the features that you should include in your MVP model.
- Sign in and sign up feature.
- An introductory animation or a video.
- User profiles will consist of progress statistics.
- To go into the next level, use Gamification features
- Recorded meditation sessions along with a limited library.
Opt for the right mobile platform
Next, you have to choose the right platform for your app. The best option for you is to make your app compatible with both iOS and Android. However, in that case, the meditation app development cost will increase. So, if your budget is confined within a limit, you have to choose any one of those platforms based on your target users.
Once you establish your app, you can be able to make it compatible with other platforms as well. We would recommend you to make your app compatible with Android first. The reason is that compared to iOS, more people use Android globally.
Your approach should be right when it comes to UI/UX
If you want to get the results like Headspace or Calm, you have to be specific about UI/UX. You have to understand that your app should be able to help people with anxiety. And in that case, the correct design has a vital role to play. Your meditation app shouldn’t be like fitness service apps or music apps.
Besides, be careful about the detailing as well as the issues from the overloaded patterns. You must not forget to incorporate animated movements. Also, refrain from using bright shades. Instead of that, you can use palette and pastel colors.
Incorporate AR/VR technology
AR/VR technology is one of the latest trends. If you can loom around a bit, you will find out that a lot of successful apps are using this AR/VR technology. You have to incorporate this technology quite meticulously. With this AR/VR, you have to take your users to an environment where they can reduce their anxiety. It will help your users to relax and boost their mental health.
Besides, it is one of the top-notch technologies. While incorporating this technology, you have to combine it with other features efficiently. If you can do that, you can witness the best results. The number of users on your list will increase considerably.
Your app already encompasses some pre-recorded meditation sessions. In the future, you have to add more meditation sessions. During that time, there is a possibility that some issues related to app scaling will arise. Thus, the most convenient option for you is to use mobile backend services. You can do this by using cloud solutions.
- Live Streaming
We have already discussed the amount and intensity of stress that are going to increase in the near future. Consequently, a lot of other companies will come up with meditation apps. So, you can understand that your competition will increase. To compete, you must conduct some live streaming sessions. It will add value as well as reliability to your meditation app.
There are various business models that will help you to monetize your app. You have to choose the one that is best compatible with your app. So, here are some of the strategies that you can check.
- Subscription- It is a common business model. Here, the user will be able to use your app for free for 1 to 2 weeks. After that, the user has to buy the paid subscription.
- In-app purchases- Now, this model will allow your users to unlock premium contents. And to unlock those premium contents, the users have to pay a specific amount.
- Pay per download- Compared to other models, it is less popular. This model will lead the users to buy this app while downloading.
- Ads- Well, if any other businesses want to run ads in your app, you can charge them for that. However, to follow this model, you have to make sure that you have a considerable amount of users on your list.
So, before hiring a company or an app developer, comprehending these elements can ensure the success of your app. You must acknowledge these steps if you want to create an app like Calm and Headspace.